How to Read The Calligrapher’s Business Handbook: Pricing & Policies for Lettering Artists Kindle
The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:●How professional calligraphers charge for their services●Whether to charge flat rates or hourly rates●When – and how – to offer discounts or freebies●How to charge for commercial work, such as logo designs●How to get the most bang for your advertising budget ●What goes into a fair project contract●How to navigate copyright licensing and know your rights!
